In what likely is the biggest consumer data play by any agency holding company since Dentsu Aegis Network's $1.5 billion acquisition of Merkle, Interpublic is expected to announce a deal … Read the whole story
The company will shut down the video app service on Saturday, shifting its content to its Oath media properties, including Yahoo and Huffpost. Read the whole story
The revised guidelines have a particular focus on "OTT-related concerns" which include "issues around measurement latency, continuous play measurement and reporting, 'TV Off' measurement … Read the whole story
The Knight Institute suggests it will return to court, unless the president unblocks critics on Twitter. Read the whole story
Pricing and launch date for DC Universe are still TBD, but users can now plug in their email and get in line to try … Read the whole story
Data shows the message rings true with consumers -- the authentic apologies are being accepted by consumers for the mistakes made at Wells Fargo. Read the whole story
The Fight Online Sex Trafficking Act, passed in March, "casts a pall over any online communication with even remote connections to sexual relations," a … Read the whole story
Twitter is moving away from teams organized around general managers and individual products and will instead arrange itself around "functional" areas, like engineering, products, … Read the whole story
Search results appearing in Google positions 1 to 5 load significantly faster than those lower down, and nearly 32% load within one second. Pages … Read the whole story
Digital advertising technology has continued to advance almost as fast as the political landscape, providing campaigns with more options than ever to effectively reach … Read the whole story