Conditioning consumers earlier than ever, mobile apps designed for kids 5 and below are brimming with ads. The exploratory study found high rates of mobile advertising through "manipulative and disruptive" … Read the whole story
This year's GroupM State Of Video 2018 research examines how fractured markets in pursuit of single-channel metrics overshadow cross-channel allocation, optimization and attribution. Read the whole story
Emotional connections and a good story are crucial to an ad's success - at any length. Read the whole story
"Don't you think it's just a little bit fishy that the money goes to a charity or ... organization that Google had contributed to … Read the whole story
Campaign promoters behind Tennessee congresswoman Marsha Blackburn tried to buy media to run campaign videos aimed at search users, but Google blocked efforts and … Read the whole story
The biggest bet yet in the streaming entertainment news space, ET Live will be a 24/7 OTT streaming service dedicated to entertainment news and … Read the whole story
The merger combines the Adobe Experience Cloud and Marketo's Engagement Platform, bringing together Adobe's analytics, content, personalization and commerce capabilities and Marketo's lead management … Read the whole story
"Despite concerns that the rule-making process was subverted by fraudulent comments and manipulated by special interests, including possible Russian interference, the FCC has seemingly … Read the whole story
In Q4, Samsung expects its smartphone shipments to rise during the year-end peak season -- especially for its "mass product" lineup, including the new … Read the whole story
FilmStruck, featuring classic and independent movies, will shut down in November. Fandor will give existing subscribers 50% off the standard rate. Read the whole story
Professional social network Blind surveyed its community of tech employees to ask their political preference and whether their employer accepts diverse political opinions. Read the whole story