PolicyBlog
by Wendy Davis, Staff Writer
"If consumers were opted out of online advertisements by default (with the choice of opting in), the likely result would include the loss of advertising-funded online content," the FTC says … Read the whole story
by Wendy Davis
"All online traffic should be treated equally, and internet service providers should not discriminate against particular content or applications for competitive advantage purposes or … Read the whole story
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by Laurie Sullivan
Blockthrough, which helps online publishers recoup ad dollars from ad blockers, announced the acquisition of analytics technology PageFair on Thursday. Read the whole story
by Gavin O'Malley
Former Chief Security Officer Alex Stamos was dissuaded from publishing a report on Russian hacking in January 2017, the newspaper reports. Also, Facebook paid … Read the whole story
by Alex Weprin
DAZN's three-year deal with MLB is worth around $300 million, built around a live nightly show to air every weeknight starting next year. Read the whole story
by Alex Weprin
The Tubi selection is particularly notable, as Comcast's X1 has only featured video apps from big names such as YouTube, Netflix and Amazon Prime … Read the whole story
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by Alex Weprin
Tremor Video DSP and Alphonso have had an exclusive partnership for the past three years. The renewal will sustain that relationship, while allowing for … Read the whole story
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by Wendy Davis
The White House Correspondents' Association is asking a federal judge to reject President Trump's view that he has "absolute discretion" to revoke the press … Read the whole story
by Sara Guaglione
The two-part series taps into viewers' love of the game, their local team and community, and sheds light on the more private side of … Read the whole story
COMMENTARY
by Melynda Fuller
InHabit, Arkadium's AI-powered technology, reads an article and automatically supplies an interactive editorial unit, called a "factive," that relates to the material and is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Natural Intelligence, which focuses on paid search and finding consumers with no brand preferences, expanded into the U.S. this week from Israel with the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Consumers who want films and TV series look to the digital media world, which offers ample selections. Netflix is now a necessary piece of … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
When will TV companies start getting at least partial credit for the kicker effect they provide to search and social ads? Read the whole story