RTBlog
by Joe Mandese
This week, the ad industry will take a major step toward so-called "omnichannel" integration as MediaMath rolls out a system with digital out-of-home platform Place Exchange that enables advertisers
and … Read the whole story
-
by Wendy Davis
The Weather Company's app dupes users by collecting their precise geolocation data for ad-targeting purposes, the city of Los Angeles alleges in a new … Read the whole story
by Alex Weprin
The goal is to identify casual sharing, then find ways to monetize it without alienating consumers. Synamedia's clients include Comcast, AT&T, Verizon, Disney and … Read the whole story
by Laurie Sullivan
The move not only confuses enforcement made during vehicle traffic stops, but could bring new challenges to advertisers. Read the whole story
by Alex Weprin
A new study from Shorr Packaging aims to determine the size of the haul and unboxing influencer market and what types of products are … Read the whole story
-
by Gavin O'Malley
Previously known as Google Life Sciences, Verily was originally a division of Google X before becoming an independent subsidiary of Alphabet. The unit's projects … Read the whole story
-
by Wendy Davis
A federal judge has ordered weight-loss marketer Roca Labs to pay more than $25 million for engaging in unfair and deceptive practices, including attempting … Read the whole story
-
by Steve McClellan
OTT video programmer Cheddar has selected MightyHive as its partner for programmatic advertising services. MightyHive is tasked with extending the reach and impact of … Read the whole story
by Chuck Martin
The U.S. consumer technology industry will reach a record $398 billion in retail revenue in 2019, a growth of 4% from last year, according … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
To help answer this question, we're republishing an open letter I wrote to Tim Cook when he took over from Steve Jobs. Read the whole story
COMMENTARY
by Mike Chiavetta, Rebecca Rosoff
Brand demand is increasing at a quicker rate than new talent is developing, so in 2019 we can expect companies with deep pockets to … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
It's easy to get tripped up by the GDPR. Here are 15 test cases -- and their likely outcomes. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
I noticed that my sister-in-law's quest to search for a recipe on Thanksgiving didn't include Google or Bing, but rather DuckDuckGo. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The annual tech mega-gathering known as CES kicks off Tuesday with a full lineup of Internet-connected gadgetry for all facets of consumer life. Read the whole story