by Laurie Sullivan
CFO Ned Segal said the company has become "much more clear with advertisers [as to] why they should use Twitter" at a Morgan Stanley … Read the whole story
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by Alex Weprin
Digital video advertising is driving significant double-digit incremental reach, particularly when it comes to reaching consumers age 18-49. Nielsen data shows digital campaigns drove … Read the whole story
by Wendy Davis
"Fake and inauthentic accounts can be used for spam and phishing campaigns, misinformation campaigns, marketing scams, advertising fraud, and other fraud schemes which are … Read the whole story
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by Ray Schultz
DigDev allows brands to use the same profiles they apply to email targeting for social media and programmatic display ad placement. Read the whole story
by Melynda Fuller
With the acquisition, Taboola will be able to distribute content and engage users across those devices, creating an alternative to Apple News for 2 … Read the whole story
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by Alex Weprin
Viacom plans to use Pluto as a free OTT streaming service and a new source of direct-to-consumer relationships. It is also a zero-incremental cost … Read the whole story
by Wendy Davis
Crunch Fitness and a former gym member have settled a dispute that could have set a precedent regarding text messages. Read the whole story
by Gavin O'Malley
Facebook won't let users opt out of a feature that makes their phone numbers searchable to others, including advertisers and app developers. Read the whole story
by Wayne Friedman
Looking over a two-year period, January 2019 national TV revenues were up 2% over January 2017. Read the whole story
by Wayne Friedman
WarnerMedia has confirmed major senior-level executive shifts at HBO and Turner TV. Robert Greenblatt, former chairman of NBC Entertainment, is now chairman of WarnerMedia … Read the whole story
by Sara Guaglione
The company says it will launch in the first half of 2019 with over 1,000 hours of content across news, politics, comedy, true crime, … Read the whole story
by Ray Schultz
Email is the preferred communication medium of 51%. In contrast, only 25% choose social media, SmarterHQ reports. Read the whole story
by Sarah Mahoney
Study finds that while Aldi and Lidl are relatively new to the U.S., they've "built up a surprising customer advocacy in a short time." Read the whole story
COMMENTARY
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While traditional publishers have editors to maintain standards, younger platforms like Facebook and YouTube, with vast troves of user-generated content, have struggled to prevent … Read the whole story