Mobile Insider
by Gavin O'Malley, Staff Writer
Albeit in general terms, Mark Zuckerberg just unveiled an ambitious plan to redefine private, encrypted messaging platforms. "The new offering will "focus on the most fundamental and private use case … Read the whole story
by Gavin O'Malley
From 2018 to 2019, Facebook saw its reputation take a nose dive on an annual ranking compiled by 'Axios' and Harris. This year, the … Read the whole story
by Alex Weprin
The partnership will allow TV networks, content owners and programmers to measure lift in TV tune-in based on ads purchased and viewed on YouTube, … Read the whole story
by Joe Mandese
More than a year after players in the programmatic media-buying marketplace began moving toward "shadowy" first price auction models, the industry's biggest player has … Read the whole story
by Joe Mandese
Publicis Media's Spark Foundry unit has unveiled a new audio advertising format that utilizes artificial intelligence to match the ad's creative message with a … Read the whole story
by Wendy Davis
The "Save the Internet Act," introduced Wednesday, is backed by almost all Senate Democrats. Read the whole story
by Alex Weprin
The Gillette Gaming Alliance will be comprised of 11 Twitch streamers from 11 countries active on the platform. Read the whole story
by Wendy Davis
"Given the dramatic increase in online spending and the fact that intelligence officials continue to warn that online platforms will be used to undermine … Read the whole story
by Alex Weprin
The company will give registered users blockchain-based tokens for watching content or sharing the app with friends. The token, which it calls TTU, can … Read the whole story
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by Laurie Sullivan
Google began testing shoppable ads within image searches that only apply to sponsored ads in an effort to capitalize on "visual shoppers." Read the whole story
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by Alex Weprin
The team will develop original content for Pandora around sports, music, comedy, and entertainment, among other areas. That content will also include some SiriusXM … Read the whole story
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by Ray Schultz
LiveRamp B2B takes the firm's consumer marketing product and tailors it for B2B marketers, the company says. Read the whole story
COMMENTARY
by Ram Singh, Op-Ed Contributor
The elimination of Google's paid-search average position metric is the most significant change in search advertising in years. Here's why. Read the whole story