PolicyBlog
Facebook's ad-delivery system sends ads to particular individuals based on whether the ads will be "relevant" to them. That determination can turn on stereotypes, a new paper says. Read the whole story
Over-the-top video ad spending is expanding at the fastest rate of any major medium and will approach $4 billion this year and $5 billion … Read the whole story
According to Parrot's 2018 Global Television Demand Report, Netflix controlled 71% of the "demand share" for original digital programming last year. Read the whole story
Verizon Media today announced the launch of digital-out-of-home ad inventory available through its demand-side platform, allowing brands to serve ads on digital screens in … Read the whole story
On SiriusXM satellite radio, Pandora Now will be a curated channel, with prime placement as channel 3. Pandora users will get Pandora Now as … Read the whole story
Roku hopes capitalize on both the free, ad-supported and subscription side of the business by encouraging users to subscribe directly through its platform. Read the whole story
"People should be able to trust that good customer reviews aren't the result of companies secretly paying the reviewers," according to FTC. Read the whole story
Former CEO of Pandora, Lynch is the first person to hold the new role of global CEO and will join the Conde Nast board … Read the whole story
Declining exposure to TV ads is having a negative effect on young consumers talking about products and brands, according to a new study. Read the whole story
Even when advertisers set their targeting parameters to be "highly inclusive," Facebook's ad delivery system might be discriminating based on their gender and ethnicity. Read the whole story
Google released data on Thursday demonstrating the results after launching the Google Speed Update on mobile as a ranking factor. Read the whole story
COMMENTARYAdvertisers participating in the beta saw average click-through rates increase by 20% when they served extensions, which entice people to click on ads driving … Read the whole story
