Madison Avenue has been transformed by the emergence of Big Data, now it's betting big on data to transform itself. Publicis' $4 billion acquisition of Epsilon, on the heels of … Read the whole story
The decision was something of a surprise, with many close observers expecting a sponsorship model for the service to support a less expensive fee. Read the whole story
Bad content doesn't reflect well on the ads appearing alongside it. In fact, nearly half (49%) of consumers in a recent study said bad … Read the whole story
The bill would also prohibit companies from using data in ways that discriminate based on factors like race, religion and gender. Read the whole story
Disney estimates Disney+ could hit 60 million to 90 million subscribers in five years. The company is pricing Disney+ at $6.99 a month -- … Read the whole story
Amazon, along with a program that builds science and technology skills, on Friday announced robotics grants to 100 schools in underserved and underrepresented communities. … Read the whole story
Podcasts are mostly listened to through mobile devices - but the listening largely takes place at home. Read the whole story
The accusations against Trump are "too generalized" to warrant further proceedings, the DOJ argues in court papers filed this week. Read the whole story
Dave Antonelli will lead ad strategy and sales for the streaming bundle. Separately, digital publisher Uproxx named Adam Smith CRO. Read the whole story
Users gain instant access to expanded content, including interviews, fun facts and added insight about movies, TV, music and books that appear on the … Read the whole story
A billion hours of video viewing per day? What could go wrong? Videos calling the Parkland shooting victims "crisis actors": listed on YouTube's trending … Read the whole story
Email addresses and names were among the details potentially exposed in unauthorized access to Microsoft Outlook, the company reports. Read the whole story