One of the not-so-surprising things I learned from Advertiser Perceptions' benchmark study of the role "trust" is playing in media planning and buying decisions, especially the digital kind, is how … Read the whole story
A survey found that 72% of viewers recalled ads and 40% said they paused to learn more about a product or service. Fifty-four percent … Read the whole story
"If allowed to proceed, this transaction would consolidate the nation's wireless market from four to just three carriers, lead to price increases for virtually … Read the whole story
The company is trying to connect ads that consumers see through programmatic exchanges, OTT and DOOH with actual foot traffic. Read the whole story
"Personal data are the raw materials that fuel discrimination," advocates tell Congress. Read the whole story
AT&T, Turner's parent, is pushing its own advanced advertising unit, Xandr, which is set to work with Turner on advertising deals, as well as … Read the whole story
Bilins was most recently of product management at Comcast-owned FreeWheel, and before that was a software engineer for companies such as Northrop Grunman and … Read the whole story
Brands and retailers that make user-generated content available to shoppers achieved, on average, a 137% conversion lift. Read the whole story
Marketing for Google may become a bit more strategic. Android users in Europe will see an option to download search apps and browsers, giving … Read the whole story
The company is continuing its relationship with actor and comedian Jeff Goldblum, Apartments.com's Patrick Dodson tells "Marketing Daily." Read the whole story
Presearch rewards users at the end of the search with its own cryptocurrency token for searching through its site or browser extension, and for … Read the whole story
While there is some euphoria over Walt Disney's new streaming service, there are also concerns about its sinking TV networks' distribution business. Read the whole story
"'I could be wrong, but it appears to be the case that Tesla is vastly ahead of everyone" in its pursuit of self-driving cars, … Read the whole story