by Alex Weprin
The 13-game package will stream on the MLB channel on YouTube platforms globally. The games will include pre- and post-game shows, and will be … Read the whole story
by Alex Weprin
The company wants to be the global public square, where people go to discuss what is happening in the world. Read the whole story
by Joe Mandese
In the war on digital fraud, the ad industry is winning. That's the conclusion of an in-depth analysis conducted by invalid traffic detection and … Read the whole story
by Alex Weprin
The new company, called Tetra TV, LLC, will pool video inventory from more than 100 streaming video channels. Advertisers will be able to buy … Read the whole story
by Wayne Friedman
Altice intends to expand Cheddar's advertiser offerings, using its advanced Altice One and a4 advertising platform. Read the whole story
by Alex Weprin
Podcast, music, talk and radio inventory from Pandora and iHeartRadio will now be available through the Verizon DSP. The deal continues the company's strategy … Read the whole story
by Laurie Sullivan
Anti-competitive practices, privacy violations, data leaks, illegal location tracking from Alphabet, and billions of dollars in fines are a few of the reasons cited … Read the whole story
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by Steve McClellan
Economic losses due to bot fraud are projected to reach $5.8 billion globally this year, but for the first time more fraud will be … Read the whole story
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by Wendy Davis
Many U.S. companies may have to scramble to comply with California's new privacy law, which is slated to go into effect next year, a … Read the whole story
by Laurie Sullivan
The timing and frequency of Google's changes to its ad products can alter financial outcomes for the company and advertisers. "Importantly, we view the … Read the whole story
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by Wendy Davis
Maryland's new online electioneering law is pitting newspapers against the watchdogs Common Cause Maryland and Campaign Legal Center. Read the whole story
COMMENTARY
by Anne Frisbie, Op-Ed Contributor
Without app-ads.txt in place, nefarious players can masquerade as legitimate apps and take ad budgets earmarked for honest publishers. Publishers and SSPs will be … Read the whole story
by Melynda Fuller
Spot.IM gives publishers control of their social networks by bringing user interaction directly to a publisher's website. Read the whole story
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by Wayne Friedman
Nielsen's Q1 revenues were down 2.9% to $1.6 billion, with net income to the company down 40% to $43 million, due to "higher restructuring … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Augmented reality in the form of spatial computing just got another boost, as Magic Leap gets more funding, this time to the tune of … Read the whole story