Mobile Insider
That includes going all-in with publishers in a "clean room" approach, which allows marketers to merge their data with publishers. Read the whole story
The bid option, target return on ad spend, automatically calculates advertisers' bids. Google also introduced two new placement options that begin with YouTube when … Read the whole story
"The only allowance for a less than a 5 star review is through our own review system," a Las Vegas horseback riding company told … Read the whole story
Nielsen's SVOD content ratings found that of the top 20 most-watched shows on Netflix, licensed shows comprised the top six, and eight of the … Read the whole story
Some 90% of social marketers believe that investing in social media has a direct impact on their business's bottom line. Read the whole story
Product "used in homes -- often in a child's bedroom --[so] it can collect vast amounts of personal information directly from children," says complaint. Read the whole story
Innovid has named Jessica Hogue GM of measurement and analytics for the company. Hogue had most recently been a senior vice president on Nielsen's … Read the whole story
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Facebook's CEO understands significant action needs to happen now, in order for his organization to remain competitive in the future. Read the whole story
'The New York Times' has a goal of reaching 10 million total subscribers by 2025. Digital-only subscription revenue was more than a quarter of … Read the whole story
Unilever grooming line will leverage its connection with FaZe Cizzorz, a Twitch star and gamer. Read the whole story
A new approach to machine learning introduced at Google's developer I/O conference allows updates to be provided directly to users' phones. Read the whole story
The charts illuminate how important it is for publishers to understand how topics are promoted across platforms. Read the whole story
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Visual technologies announced Tuesday at Google's I/O conference will change the way marketers and those optimizing content for brands think about their relationships with … Read the whole story
