Apple has introduced a new technology that allows attribution of advertising clicks while protecting user privacy. Read the whole story

Staff at the Justice Department's antitrust division reportedly will recommend blocking the proposed $26 billion merger. Read the whole story

Usage grew 272% between 2016-2018, per Collab. According YouTube data, its viewership on TV sets now tops 250 million hours per day. Read the whole story

Regulators in Ireland are investigating whether Google's real-time bidding platform violates the GDPR, the Data Protection Commission said Wednesday. Read the whole story

Roku is expanding its suite of OTT advertising tools. The latest tracks and targets audiences that have shifted their viewing from linear TV to … Read the whole story

The new product is designed to be fully integrated, encompassing creative, media buying, delivery, traffic and reporting. It integrates talent right management, and will … Read the whole story

Average click-through rates for video in-app ads are now more than seven times higher than display ads. Read the whole story

In another blow to its credibility and trust, Google on Tuesday apologized to its G Suite customers for storing passwords of some enterprise users … Read the whole story

Haik will focus on the development and growth of global audiences, platform partnerships and digital product innovation. Read the whole story

The changes will help guide users through the information in mobile search results and give publishers a way for their content to stand out. Read the whole story