Comcast Technology Solutions, the advertising technology division of Comcast Cable, is releasing what it says is a “comprehensive” cross-device global ad management solution.
The new product is designed to be fully integrated, encompassing creative, media buying, delivery, traffic and reporting. It integrates talent-rights management, and will allow for the international delivery of ads through a partnership with the global video ad distribution firm Peach.
The solution integrates into any demand-side or supply-side platform.
According to Richard Nunn, vice president-GM at Comcast Technology Solutions, the goal is to manage campaigns “across an increasingly complex, fragmented ecosystem.”
By automating the workflow to processes like matching creative to media buys and optimizing digital and linear optimization opportunities, the hope is the platform can make the media-buying process more efficient.