PolicyBlog
by Wendy Davis, Staff Writer
A large publisher increased revenue by just 4% when users' cookies were available. Read the whole story
by Wendy Davis
A pay-per-click advertiser has no grounds to revive claims that Google misrepresented the effectiveness of its click fraud detection system, the company says in … Read the whole story
by Alex Weprin
Everyone in the connected TV ecosystem, on the buy-side and sell-side, needs to be together to maximize the technology's benefits. Read the whole story
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by Alex Weprin
For the launch weekend, the format will be tied to the match featuring tennis star Novak Djokovic, a Lacoste brand ambassador. During Djokovic's match's … Read the whole story
by Gavin O'Malley
The new service, dubbed "Xbox Game Pass for PC," will offer unlimited access to a library of more than 100 PC games on Windows … Read the whole story
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by Laurie Sullivan
Survata's fast-growing ad measurement business grew 370% in 2018 vs. the prior year, prompting the company to create the new position. Tim Krozek, formerly … Read the whole story
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by Alex Weprin
The company also says that Taryn Crouthers, who is currently head of brand partnerships, will become COO. Read the whole story
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by Ray Schultz
To help marketers can identify the most engaging colors and images used in social media, Unmetric, a specialist in branded content analysis, has added … Read the whole story
by Wayne Friedman
Growing D2C brands are willing to pay near full CPM prices for TV network inventory. They could squeeze out some major traditional TV upfront … Read the whole story
by Sara Guaglione
Since the Zeus platform was enabled, the newspaper's ad latency has decreased by 80%. Overall click-through rates have increased by 40%. Read the whole story
by Wayne Friedman
The percentage of data-connected TV advertising spend is estimated to grow to 29% this year, from 20% in 2018, and is forecast to rise … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketing plans that include AI to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business marketers using … Read the whole story