Video Insider
by Alex Weprin, Staff Writer
Some 70% of households use a streaming service, with virtual multichannel video providers among the fastest-growing options. Just about every big media company has some direct-to-consumer offering in
the market … Read the whole story
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by Laurie Sullivan
As part of an agreement, it will allow the Department of Justice to open a Google probe. The FTC and DoJ share authority to … Read the whole story
by Joe Mandese
Marketers spent nearly half a billion dollars advertising on podcasts in the U.S. in 2018, a 53% increase over 2017, according to just-released estimates … Read the whole story
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by Alex Weprin
Nielsen first began measuring YouTube via DAR in 2017, exclusively in the U.S., and has been expanding it ever since. Read the whole story
by Steve McClellan
A new study from the 4As on industry measurement issues finds that unduplicated multiplatform reach, attribution and greater visibility into so-called walled gardens are … Read the whole story
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by Alex Weprin
Among the changes, per Simulmedia CEO Dave Morgan: campaign minimums are being removed, letting brands launch on TV with small budgets. Read the whole story
by Wendy Davis
The program mirrors the DAA's longstanding AdChoices privacy initiative -- which relies on icons to inform consumers about advertisers' use of tracking data. Read the whole story
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by Wendy Davis
The measure largely re-creates a set of privacy rules passed in 2016 by the Federal Communications Commission, but revoked by Congress the following year. Read the whole story
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by Alex Weprin
The ultimate goal is one supply chain connecting the buy side to the sell side, enabling content owners to access the content and deliver … Read the whole story
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by Wendy Davis
Shore to Please Vacations sued property renters who left negative reviews, according to the FTC. Read the whole story
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by Melynda Fuller
Fund provides up to $300,000 for projects from the local news sector designed to generate revenue or increase audience engagement. Read the whole story
by Laurie Sullivan
Amazon's acquisition of Sizmek's ad-server business and dynamic creative optimization platform has industry experts weighing in on the company's next major acquisition to build … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Erica is being used for everyday banking activities in addition to complex tasks using artificial intelligence and natural-language processing. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google said it will begin offering more information to help search engine professionals prepare for any changes to its broad core search algorithm. Read the whole story