RTBlog
As the rate of expansion of programmatic media-buying begins to decelerate, the focus is shifting to how vs. how much. That's the conclusion of the 2019 edition of the latest … Read the whole story
The mobile internet has expanded the time spent consuming media each day, reaching an average of 479 minutes, according to Zenith's latest Media Consumption … Read the whole story
Some 125 companies have increased spending by 60% ($1.4 billion) in 2018 over 2017, totaling $3.8 billion on TV in 2018, per the VAB. Read the whole story
Market share winners and losers have begun emerging during the first four months of 2019, and they don't necessarily follow a digital divide. While … Read the whole story
The all-stock transaction will expand Salesforce's analytics capabilities while boosting its revenue, the company says. Read the whole story
The platform gives marketers access to buying premium, brand-safe content and includes a programmatic, guaranteed offering for buyers, which reserves access to content. Marketers … Read the whole story
Google senior execs are now reportedly pushing for an exemption from the Huawei blacklist, although the company said it would cut ties with Huawei … Read the whole story
Facebook will no longer let the Chinese tech giant preinstall phones with its family of apps, according to a report in Reuters, which noted … Read the whole story
Ycor's successful bid would build a stand-alone company to support ad serving before integrating the tech into its Weborama business, focused on artificial intelligence, … Read the whole story
Google, Microsoft and Yahoo are immune from liability for allegedly displaying listings by "scam locksmiths," a federal appellate court ruled Friday. Read the whole story
Millennials play more video games than other consumer groups and watch a lot of "game video content." Research shows 70% of millennials play on … Read the whole story
In letters made public on Friday, the FTC and FDA tell e-cigarette companies that social media ads must disclose endorsers' connections to marketers. Read the whole story
- COMMENTARY
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% … Read the whole story
