RTBlog
A promising new developer, Hudson MX, has inked a deal with radio broadcasting giant Entercom to offer conventional radio ad inventory via a real-time transactional interface. Read the whole story
Amazon appears to be looking to build out its ad business by putting data on a blockchain. Read the whole story
The new service could challenge Apple's News+ offering, represent a realigning of Facebook's content priorities, if publishers are receptive. Read the whole story
After the account became active again on Friday -- without the video at issue being removed -- McConnell tweeted "victory." Read the whole story
With an average upfront prime-time CPM of $43.40, Fox is the priciest of the major broadcast networks, according to a five-year analysis of prime-time … Read the whole story
"Grindr was on repeated notice of the dangers, but took no steps to mitigate the harms," lawyers for New York resident Matthew Herrick argue. Read the whole story
- COMMENTARY
The print ad has a smartphone-readable QR code and the new format provides personalized offers based on consumer profiles, time of day and geolocation. Read the whole story
Digital News Daily's editor launches a weekly column dedicated to exploring this promising-but-complex media sector. Read the whole story
The Supreme Court should leave in place a ruling that online hotel reservation service Booking.com is entitled to trademark protection for its name, the … Read the whole story
COMMENTARYIn-car advertising is getting a big push. Location marketing pioneer InMarket is acquiring Thinknear, the location-based service firm owned by Telenav. Read the whole story
- COMMENTARY
Remarkably few brands seem to fully understand the total market approach, instead using it as a justification for underspending on ads for multicultural audiences. Read the whole story
- COMMENTARY
Proof points for digital remain elusive, especially in terms of brand building and other, broader marketing objectives. Read the whole story
