RTBlog
by Joe Mandese
A promising new developer, Hudson MX, has inked a deal with radio broadcasting giant Entercom to offer conventional radio ad inventory via a real-time transactional interface. Read the whole story
by Laurie Sullivan
Amazon appears to be looking to build out its ad business by putting data on a blockchain. Read the whole story
by Gavin O'Malley
The new service could challenge Apple's News+ offering, represent a realigning of Facebook's content priorities, if publishers are receptive. Read the whole story
by Karlene Lukovitz
After the account became active again on Friday -- without the video at issue being removed -- McConnell tweeted "victory." Read the whole story
by Joe Mandese
With an average upfront prime-time CPM of $43.40, Fox is the priciest of the major broadcast networks, according to a five-year analysis of prime-time … Read the whole story
by Wendy Davis
"Grindr was on repeated notice of the dangers, but took no steps to mitigate the harms," lawyers for New York resident Matthew Herrick argue. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The print ad has a smartphone-readable QR code and the new format provides personalized offers based on consumer profiles, time of day and geolocation. Read the whole story
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by Karlene Lukovitz
Digital News Daily's editor launches a weekly column dedicated to exploring this promising-but-complex media sector. Read the whole story
by Wendy Davis
The Supreme Court should leave in place a ruling that online hotel reservation service Booking.com is entitled to trademark protection for its name, the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
In-car advertising is getting a big push. Location marketing pioneer InMarket is acquiring Thinknear, the location-based service firm owned by Telenav. Read the whole story
COMMENTARY
by Isabel Rafferty
Remarkably few brands seem to fully understand the total market approach, instead using it as a justification for underspending on ads for multicultural audiences. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Proof points for digital remain elusive, especially in terms of brand building and other, broader marketing objectives. Read the whole story