Advertisers and platforms would do well to pay close attention to Ipsos's revealing data about the spending and influence power of affluents who are heavily into streaming services. Read the whole story
Many consumers say companies should avoid having their ads appear next to objectionable material online, including pornography, hate speech and violent content, according to … Read the whole story
Amazon Prime Video has spent $73.1 million in national/regional TV, according to iSpot.tv, from Jan. 1 through Aug. 11 -- well above Hulu's $38 … Read the whole story
"In this modern era of massive data breaches, it is critical that companies like yours minimize the data you keep," Sen. Ron Wyden says … Read the whole story
With the candidates eating up so much of the available inventory, how will your brand rise above the noise? Read the whole story
The use of unique mobile identifier services will put more than $7 billion into the pockets of mobile operators in 2024, according to Juniper … Read the whole story
The company, which has offices in the U.S., India and Dubai, says it can help brands understand their customers. Read the whole story
A notably secretive Wall Street private equity player has been somewhat mysteriously buying up many of the brands and companies in the weapons industry. Read the whole story
A security executive reveals that 7.4 million phones came with malware installed that could take over the device. Read the whole story
Berlin-based search engine Ecosia said Monday it will opt out of participating in Google's recently announced default Android search engine auction. Read the whole story
Digital content firm MediaMonks is merging with IMA, the Amsterdam-based influencer-marketing company that was founded in 2010. MM is also based in Amsterdam. Read the whole story
As it continues to invest in its podcast offerings, iHeartMedia is expanding its "Podcast, Meet Broadcast" initiative with its new "Sunday Night Podcasts" programming. Read the whole story