It's the first original content from the Walmart-owned ad-supported streamer, which is wooing advertisers with large-scale, transaction-based targeting and shoppable ad formats. Read the whole story
As usual, the parties apologized to affected subscribers, but did not release terms. Read the whole story
Although still in its testing phase, one new feature allows for real-time appointment booking through Messenger. Also, a new lead generation template is designed … Read the whole story
NBC is posting a Nielsen 1.4 rating/7 share for the key 18-49 TV viewership category that many advertisers still desire. CBS sits in second … Read the whole story
Securities firm UBS has compiled data from company reports and the trade press, noting that on average, the major broadcast networks all yielded double-digit … Read the whole story
Yankee Global Enterprises, which owns The New York Yankees, will now own 26% of YES. Sinclair will own 20%, and Amazon will own 15%. … Read the whole story
TV attribution is expected in automotive at the national advertising level, and poised for growth at the local level, say TV marketing and supplier … Read the whole story
When it comes to implementing and managing cross-channel video ad campaigns, Amobee, 4C and Adobe ranked as the most differentiated of 13 major platforms … Read the whole story
Google's Project Zero team has disclosed that a number of hacked websites have been used to attack iPhones for years. Read the whole story
The video lists "five good reasons to dump" Facebook and Google, accusing the platforms of using "manipulative psychological triggers that get you to click." Read the whole story
UBS estimates Disney+ is trending ahead of company internal initial forecasts of 20 million to 30 million U.S. subscribers by 2024. Read the whole story
Come on, you must have wondered too. Read the whole story
It is clearly run off its feet -- but decisions to ban ads for campaigns that have finished make little sense. Read the whole story