2019-20 Upfront Ad Sales Recap: Double-Digit CPMs On Single-Digit Volume Gains
- by Joe Mandese @mp_joemandese, August 28, 2019
In case you can use a wrap up of 2019-20 upfront broadcast sales estimates, securities firm UBS has compiled data from company reports and the trade press, noting that on average, the major broadcast networks all yielded double-digit CPM gains on healthy single digital volume gains for prime-time sales.
This …
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