Those turned off by offensive content say it's more likely to come from users' social media posts than news sites. Read the whole story
Comcast is dropping its $5-per-month Xfinity Box rental fee, and Facebook intro-ed Portal TV, which enables wide-angle video chats on TV screens, as well … Read the whole story
Advertisers and agencies are misaligned on their views of media agency performance on key issues, according to findings of multinational study by ad management … Read the whole story
Comcast CEO Brian Roberts says Peacock will be the "fastest way to get to profitability and do so with the least amount of investment … Read the whole story
Brands running video ads on social media saw shifts in brand perceptions among consumers, while consumers who saw in-feed video ads were more likely … Read the whole story
Large screens will feature ads triggered by time of day, weather, first checkout scans of new products and other factors. Read the whole story
Sony Pictures Television just sold "Seinfeld" episodes to Netflix in a whopping five-year, $500 million deal for the global streaming rights. Read the whole story
Rob Murray led iProspect from its inception to its transformation into a global performance marketing agency with 55 offices across 40 countries. It's not … Read the whole story
NBC's Peacock, a subscription video-on-demand (SVOD), is the latest entrant in a rapidly expanding universe of OTT services being offered direct-to-consumers. As this delineation … Read the whole story
New audience-targeting tools were introduced in an open beta. The Audience Targeting Playbook outlines the success of moving from keywords to audiences, detailing strategies … Read the whole story
The Internet Association's campaign is now running on radio and Twitter, and is expected to soon roll out on Facebook and YouTube. Read the whole story
The settlement will resolve allegations that Walgreens violated antitrust law by entering into an agreement with 1-800 Contacts to restrict search advertising. Read the whole story
One reason: Podcasts are appointment listening. Read the whole story