Advertisers/Agencies Misaligned On Media, Especially 'Neutrality'
- by Joe Mandese @mp_joemandese, September 18, 2019
Advertisers and agencies are misaligned on their views of media agency performance on key issues, according to findings of multinational study by ad management consultancy ID Coms.
The study, "Media Thinking Report" 2019, updates a similar study conducted in 2017 and finds agencies and their clients are divided …
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