RTBlog
The migration of viewers from linear TV to online video has some obvious advertising casualties, but there also is one less-than-obvious beneficiary: digital out-of-home advertising, especially place-based video networks. What's … Read the whole story
Facebook said Friday it has suspended "tens of thousands" of apps as part of its investigation into potential privacy violations by developers. Read the whole story
YouTube on Monday at Advertising Week New York plans to announce Video reach campaigns, which marketers may find much easier to use and optimize. Read the whole story
Disney's bundle was followed by HBO Max at 11% and NBCU's Peacock at 10%. Results may also point to new services expanding the SVOD … Read the whole story
- COMMENTARY
Research lays out five drivers of the accelerated shift to streaming and projects that streamers will outnumber pay-TV users by the end of 2024. Read the whole story
- COMMENTARY
Commerce Signals estimates 40% of all media spend is wasted, a number that comes from about 60 studies, said Tom Noyes, the company's founder … Read the whole story
A new form of auto-redirect malvertising hidden in the code of programmatically served video VPAID ads through the global media platform Teads has been … Read the whole story
- COMMENTARY
Google is undoubtedly shaking things up for advertisers with this rollout. Here are some ways to prepare for the emergence of the new metrics … Read the whole story
The NFL season's first two weeks are estimated to have pulled in $475.9 million in national/regional ad revenue across all NFL national TV channels, … Read the whole story
Marketing platform Stackla alleges its data access was shut down due to the erroneous perception that it was "scraping" users' data. Stackla, which curates … Read the whole story
Cox Communications should stop boasting in ads that it "offers Gig speed everywhere" when it doesn't actually offer service throughout the country at speeds … Read the whole story
Reuters will provide more than 45,000 stories each month for Alexa. Read the whole story
Twitter's latest cleanse encompasses 10,000+ accounts. More than 4,000 of these were based in the People's Republic of China -- actively sowing discord about … Read the whole story
