PolicyBlog
Real estate developer Alastair Mactaggart has unveiled a new ballot initiative that would beef up California's privacy law by making it harder for companies to use "sensitive" data for advertising. Read the whole story
Fox Corp.'s owned TV stations and cable networks have been dropped from Dish Network and Sling TV due to a dispute over retransmission carriage … Read the whole story
CEO Hilton Howell, Jr. reveals the company's intention while accepting the Broadcaster of the Year award at the TVB Forward conference. Read the whole story
Logo will identify next-gen TVs and devices for consumers once the standard -- key to addressable and interactive TV -- is rolled out by … Read the whole story
Facebook is using Australia to test this significant change. In July, Instagram expanded a like-hiding test to additional regions of the globe. Read the whole story
Downloading TV content on mobile devices by consumers when they are unable to stream TV content is on the rise. Read the whole story
Brad Wilson will be executive vp, performance marketing for Disney+ and ESPN+, working with each streaming service's brand and content marketing groups. He will … Read the whole story
- COMMENTARY
A data-driven linear ad campaign can theoretically reach any and all audiences watching linear TV at any point in time -- hundreds of millions … Read the whole story
The former Unilever CMO has a plan, and he's going to brief U.S. industry trade groups tomorrow. Hopefully, it's not too late. Read the whole story
Based in London, Nadine Thomson is tasked with helping clients take full advantage of the opportunities that advertising and marketing technology offer to drive … Read the whole story
Stackla sued Facebook last week for allegedly terminating its access based on the perception that it "scrapes" data. Stackla argues that Facebook's move was … Read the whole story
COMMENTARYConspicuously absent from the initiative are Google, Apple and Samsung, all major players with their own voice assistants. Read the whole story
- COMMENTARY
Cross-promotion is the only way forward. TV networks must promote other networks' shows. It's just smart business. Read the whole story
