Social Media Insider
by Gavin O'Malley, Staff Writer
In audio surfaced by 'The Verge," Facebook's CEO says he's ready to rumble with anyone who challenges his company's massive market position. Read the whole story
-
by Karlene Lukovitz
Marketing budgets have dropped as a percentage of company revenue, but most CMOs insist they're confident that budgets will rebound next year, finds Gartner's … Read the whole story
by Karlene Lukovitz
FreeWheel reportedly asserted to a congressional task force that Google is using privacy issues as a pretext for impeding FreeWheel's ability to sell ads … Read the whole story
-
by Wendy Davis
The D.C. Circuit Court of Appeals on Tuesday partially upheld the FCC's decision to revoke the Obama-era net neutrality rules. But the appellate court … Read the whole story
by Wayne Friedman
The premiere week of TV's broadcast network season showed more double-digit percentage declines in traditional Nielsen measurement. Among the four broadcast networks, total average … Read the whole story
by Joe Mandese
While the winter holiday season -- Oct. 29 to Dec. 31 -- historically is one of the biggest ad-spending periods for retail advertisers, the … Read the whole story
by Wayne Friedman
Worldwide sports rights revenues will grow 75% from 2018-2025 to $85.1 billion, according to research group Rethink TV. Read the whole story
-
by Wendy Davis
Europe's highest court ruled Tuesday that companies can only track users who have consented by "active behavior." "It would appear impossible in practice to … Read the whole story
by Wayne Friedman
Shifting to impressions helps TV stations track all viewing of their content in a fractionalized media industry, says NBCU Chief Revenue Officer Frank Comerford. Read the whole story
by Gavin O'Malley
With product launch stickers in Instagram Stories - and product launch tags - users will be able to set reminders for launch dates, as … Read the whole story
-
by Laurie Sullivan
On Tuesday, LinkedIn introduced more sophisticated audience forecasting and reporting features to Campaign Manager. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers that use call tracking are more confident in their use of first-party offline data, according to research released Tuesday from Invoca, a call … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Amid renewed conversations about adding out-of-home audience viewership into Nielsen's national TV ratings, I use this week's edition to make the case that adding … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The 4As hosted a panel that covered the joint efforts of leading industry entities to facilitate cross-platform measurement. Read the whole story