Digital audio ads are also common components of the local media mix employed by agencies, a Borrell poll shows. Read the whole story
During a briefing on the Interactive Advertising Bureau's and PwC's first half 2019 Internet Ad Revenue Report special guest GroupM President of Business Intelligence … Read the whole story
Key drivers for growth include video advertising, with marketers spending 36% more year-over-year to reach $9.5 billion. Connected television (CTV), social video stories and … Read the whole story
Time spent by the average American with digital media continues to climb, mostly as a result of increased access via mobile devices, according to … Read the whole story
Amazon original superhero series "The Boys" delivered some pretty super ratings, according to the first-ever audience estimates released by Nielsen for the SVOD service. … Read the whole story
HBO Max, WarnerMedia's direct-to-consumer SVOD spin-off service debuting in 2020, will get some early buzz with the first major entertainment project from Executive Producer … Read the whole story
The devolvement of democracy has now hit the Great White North, thanks to Facebook and Mark Zuckerberg. Zuckerberg is essentially telling us that giving … Read the whole story
Gabbard's claim "is both filed in the wrong court and wholly without merit," Google argues in new court papers. Read the whole story
The hit Netflix movie "The Great Hack" is what happens when people with no media research experience make a movie about ad targeting. The … Read the whole story
The owner of a company that allegedly sold fake social media followers and endorsements to would-be influencers has agreed to a $2.5 million fine, … Read the whole story
Companies are forecast to spend $77 billion on mobile in-app advertising this year, with about $26.5 billion lost to mobile in-app fraud. Read the whole story
The findings suggest Google puts consumers at risk of buying fake electronics and pharmaceutical products by glossing over web sites known to regularly feature … Read the whole story
In closing down the feature, Yahoo also plans to erase all content on the site on Dec. 14. Read the whole story
The email says Mrs. Trump prefers SMS communications "because I am always busy in the White House." Read the whole story