Streaming users are paying average of $22 per month for 2 to 3 services, but would pay $11 more to add services. Next to … Read the whole story

For all the buzz surrounding shorter-length formats -- especially the six-second unit -- :30s dominate the share of digital video ad impressions served and … Read the whole story

"If a user has decided to limit Facebook's access to his or her location, Facebook should respect these privacy choices," Senators Christopher Coons and … Read the whole story

Among new major streaming services, Disney+ appeals to families, while Apple TV+ appeals more to females, according to early November research from TVision. Read the whole story

"The Rule effectively prevents cable networks and systems from carrying advertisements that do not include [drug prices]," the cable lobby argues. Read the whole story

The ad-supported version of Amazon Music, previously available free only to Echo owners, is now accessible to Amazon Music app users on iOS and … Read the whole story

Three-quarters of ad execs would like to plan their TV and digital ad buys on an integrated basis, but only a fraction currently do … Read the whole story

New academic research suggests the best way to measure children's media usage is a new construct called "constancy," a term its authors assert will … Read the whole story

The free, ad-supported service already offers numerous news, as well as entertainment, channels. Read the whole story

NFC tags with instant-redeemable coupon labels carrying the notation "tap here for recipes" were embedded in packages of Kraft Singles in Walmart stores. Read the whole story

Generation Alpha, a new generational descriptor representing kids under 12, apparently have the same top media preferences that their Boomer generation grandparent and/or great … Read the whole story

Norm De Greve, CMO of CVS Health Corporation, has been named as MMA's new chair. Read the whole story