Google's decision to limit political ad targeting, on top of Twitter's ban of political ads, is causing Facebook to at least discuss an adjustment … Read the whole story

YouTube Masthead ads are now available for TV screens in its TV app for all advertisers to buy on a CPM basis, an ad … Read the whole story

Planners can now use the tool to compare reach and frequency estimates when various mixes of YouTube and TV are used. YouTube hopes this … Read the whole story

Users can now launch the free streamer and control programming choices with Alexa, as well as device touchscreens. Read the whole story

The change fundamentally changes how conversations transpire on the platform, according to Suzanne Xie, director of product at Twitter. Read the whole story

On the heels of a report from the American Association of Advertising Agencies asserting that the trend toward clients in-housing their programmatic media-buying has … Read the whole story

Tweet scheduling currently can only be done through the stand-alone Tweetdeck. Apparently, Twitter is interested in making it available to a broader universe of … Read the whole story

Bernstein Research analyst Todd Juenger expects between 106 million and 138 million subscribers in 5 years. He estimates Disney+ could pull in $1.6 billion … Read the whole story

About three-fourths of consumers say they didn't pay attention to ads on Facebook and Google-owned YouTube, although those levels have declined somewhat in the … Read the whole story

Jacqueline Woods will lead marketing for the newly split off, publicly traded marketing services company, reporting to CCO Pat Dodd. Read the whole story

While total time spent with TV has been eroding for all Americans, it's been slipping faster among men than women, according to a just-released … Read the whole story

A recent ruling in a lawsuit involving Facebook will worsen a "scourge" of "abusive litigation" over robotexts, Business Roundtable and Chamber of Commerce argue. Read the whole story