Dueling programmatic forecasts were released this morning by Publicis Media's Zenith and eMarketer. Either way, programmatic is now nearly 85 cents of every display ad dollar purchased in the U.S. Read the whole story
The deal is expected to close on December 4, with trading of the new entity starting on the following day. Read the whole story
The three-time NYC mayor -- who won't take campaign contributions -- spent a record $102 million of his own money on his final reelection … Read the whole story
While most analysts are predicting continued heavy pay-TV subscriber losses, Tom Rutledge believes that the damage of high pricing and lost market segments has … Read the whole story
Executives from Ocean Media, Havas Media and Electronic Arts discuss strategies for balancing reach and other goals with cost efficiency in cross-platform campaigns, without … Read the whole story
Lawmakers in Washington are readying a privacy law that would enable consumers to opt out of data collection. Read the whole story
Engine Media claims to be the "the world's first integrated news, gaming, sports, and esports platform." The launch comes as the TV industry is … Read the whole story
Telemundo Deportes is focused on reaching a desired demographic: the 18-34 Hispanic user who is bilingual or English-dominated. Read the whole story
Senator Ed Markey (D-Massachusetts) on Friday urged the company to prohibit child-oriented videos that include product placement. Read the whole story
A new study expects consumers to increasingly seek out private social-media groups anchored around specific values. The future of communication will increasingly shift to … Read the whole story
Google has unveiled a new privacy tool that will enable web advertisers and publishers that use Google's ad services to curb behavioral targeting. Read the whole story
Moeller leads the media insights and analytics team across North America, a new role that increased media measurement and insights capabilities, allowing the company … Read the whole story
Ad pros know better than anyone that reach, even when it is "earned," doesn't come for free. But that's the case big digital platforms … Read the whole story