Video Insider
Michael Cavanagh says the plan includes $2 billion in investments (including "meaningful marketing") in the first two years, and confirms a core AVOD model, but free to consumers only in … Read the whole story
The IAB report cites 37% growth in ad spending on OTT platforms in 2019 to almost $7 billion, according to an eMarketer Oct. 2019 … Read the whole story
The ad industry is urging California's attorney general to back away from proposed privacy regulations that would require companies to honor do-not-track settings that … Read the whole story
Sprint began beta testing in November an alternative to pre- and mid-roll video ads introduced Tuesday by GumGum, a technology and artificial intelligence company … Read the whole story
Equifax created a new product through a partnership with Neustar initially to support the financial services industry, but plans to expand into other areas … Read the whole story
Over the Black Friday-Cyber Monday weekend, analysts predicted the tech titan would sell approximately 3 million pairs of the posh earbuds. Read the whole story
Maryland's "Online Electioneering and Transparency Act," which requires online news sites to post information about political ad purchases, is unenforceable against news sites. Read the whole story
A study by Adthena of consumers ages 18-24 finds Gen Zers are overwhelmingly savvy about sponsored search ads, use ad blockers and have had … Read the whole story
For all the incursions by digital media, conventional radio continues to dominate "share of ear," especially in the ad-supported audio media marketplace. That's the … Read the whole story
COMMENTARYThe travel app Nexit links to Interstate Data USA to display names and types of businesses rather than "nearby" businesses like Google Maps, which … Read the whole story
- COMMENTARY
The European Union has been more aggressive about regulating the behavior of U.S. tech giants, an effort that now includes how Google works with … Read the whole story
Splitting Alphabet into Google Advertising and Other Services, Google Cloud, and YouTube will result from the need to support companies and government agencies, not … Read the whole story
- COMMENTARY
One news story may report that another news story is false. And if you repeat that lie, it would cause genuine confusion. Read the whole story
