Recent survey results indicate that new streaming services would be wise to try to control long-term consumer expectations -- and fit with their actual viewing habits -- by avoiding a … Read the whole story
The aggressive timeline will have a domino effect, with other companies in the ad industry scrambling to comply with the inevitable change. Read the whole story
The post-merger company is looking to drive growth opportunities across its key international markets by streamlining into two brand groups and three pan-regional management … Read the whole story
Ad execs, including both advertisers and media buyers, are most bullish on ESPN, HGTV and Food Network in plans to boost ad spending in … Read the whole story
Pandora on Tuesday will launch audience measurement tools to help advertisers determine how to approach investments on an audio-streaming platform. The Test & Tune … Read the whole story
Pointy gives small retailers the ability for consumers to search online and find their merchandise locally without having to invest in an expensive ecommerce … Read the whole story
Looking at two weeks of post-season action, the NFL is up 5% to an average Nielsen 32.0 million viewers. The most recent divisional round … Read the whole story
While free, ad-supported models are still the preferred method for older consumers to access TV services, younger folks ages 18 to 34 are far … Read the whole story
The Washington Privacy Act, introduced again on Monday, would allow state residents to opt out of targeted advertising. Read the whole story
Companies aren't entitled to trademark generic words like "booking" by adding a ".com" to them, the Electronic Frontier Foundation argues to the Supreme Court. Read the whole story
Centro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers to create and buy longer commercial segments targeted at specific audiences through … Read the whole story
It's repetitive to note that we are an industry in transition but, perhaps, not as common to say there might be things that will … Read the whole story
Knowing that Google has or will update its core algorithm helps identify why marketers might see changes in rankings in search results. Marketers typically … Read the whole story
The dishonorable mention was primarily due to Facebook's continued unwillingness to take responsibility for its misuse of user data. Read the whole story
With the complexity of client/agency relationships today, media agencies need to bring the account management function back to the forefront. A great account person … Read the whole story