PolicyBlog
A proposed privacy bill in Washington state is drawing praise from advocates for clarifying that consumers can opt out of ad targeting and profiling. But the ANA says the bill … Read the whole story
Confirming reports, Peacock will launch April 15, largely as a premium free, ad-supported video service with a subscription option, building to 24 million initial … Read the whole story
After revealing ad prototypes for WhatsApp's feature eight months ago, Facebook Inc. has quietly shut down the team working on ad implementation and is, … Read the whole story
Google's decision to block cookies set by ad-tech companies could "choke off the economic oxygen from advertising that startups and emerging companies need to … Read the whole story
The Magnolia network --- bearing the ever-expanding brand of HGTV TV stars turned lifestyle gurus Chip and Joanna Gaines -- will offer content ranging … Read the whole story
In a positive sign for the ad economy, demand slid only slightly from November to December 2019, according to the most recent data from … Read the whole story
Three days of angry complaints from listeners resulted in iHeart's approving the reversal of the termination of five on-air personalities and a producer. Read the whole story
This year, Pinterest's U.S. following will increase further to 86 million users, compared with Snapchat's 83.1 million U.S. users, eMarketer predicts. Read the whole story
Advanced TV advertising on OTT/connected TV platforms is being used by 66% of major brand advertisers to reach target audiences, according to a new … Read the whole story
A funny thing happened on the way toward data-centricity. It's gone down, albeit a little bit. At least that's what the data from the … Read the whole story
- COMMENTARY
Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and … Read the whole story
- COMMENTARY
2020 and the couple of years after are going to be really, really tough for ad-supported streaming services to get real traction. Read the whole story
Brien has been a leader in the advertising and media business for most of his career, much of the time turning around companies that … Read the whole story
When two of Madison Avenue's most venerable agency brands -- J. Walter Thompson and Ogilvy & Mather -- spun off their media departments to … Read the whole story
360i plans to automate a "significant" amount of processes throughout the agency in 2020, pulling out the mundane tasks and giving them to machines. … Read the whole story
