'Data-Centricity' Begins Inching Up Again, Most Marketing Organizations Have At Least Taken Steps

A funny thing happened on the way toward data-centricity. It's gone down, albeit a little bit. At least that's what the data from the IAB-Winterberry Group's Data Centric Org survey found in 2019 vs. the 2016, the first year it benchmarked how people in marketing and media organizations think of ...


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