RTBlog
The ad industry is facing a new crisis and this one could well be an existential one, because it threatens the very foundation of all advertising: media. The crisis is … Read the whole story
Data has become the gold key to services. Some hospitals are granting big tech access to train their algorithms, hoping to find cures for … Read the whole story
Louis-Dreyfus will executive produce and star in new programming for Apple TV+. The deal boosts industry credibility for Apple, which reportedly won a bidding … Read the whole story
The Media Rating Council announced it has revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a … Read the whole story
Each week, chef Phillip Lopez presents Big Easy dishes and celebrates diverse culinary traditions. Read the whole story
- COMMENTARY
Interactive CTV ads generated as much as 447% more earned time with viewers than standard ads. Read the whole story
While many factors contribute to a TV commercial's success, less commercials in a group of TV spots has the highest importance. According to a … Read the whole story
The current blackout affects TV stations Apollo acquired last year from Northwest Broadcasting. But the Dish/Apollo clash over retransmission terms could also affect the … Read the whole story
Potentially setting the stage for future regulation, House Speaker Nancy Pelosi took time this week to bash Facebook -- and what she considers to … Read the whole story
ViacomCBS faces challenges including finding audiences not always associated with the network, says Michael Benson, new president/chief marketing officer of CBS, who came from … Read the whole story
- COMMENTARY
Prime-time ad scarcity is something traditional TV knows well. Reports suggest Amazon is promising a $40 CPM deal for publishers that commit. Read the whole story
- COMMENTARY
I have been reflecting on what digital and technology trends will shape the decade ahead. After some thought, I landed on 3 Rs -- … Read the whole story
- COMMENTARY
Tyler "Ninja" Blevins has been one of the biggest (if not the biggest) names synonymous with gaming and esports for the past few years, … Read the whole story
COMMENTARYIn this week's edition, I break down the winners and losers in the Streaming Wars. Read the whole story
December posted the fifth consecutive monthly video sales decline -- down 15% to $2.98 billion -- while November was down 10%. Read the whole story
The company seems to have created a closed-loop data system, building out identity graphs and consumer profile insights by leveraging first-party and third-party data, … Read the whole story
