RTBlog
by Joe Mandese
The ad industry is facing a new crisis and this one could well be an existential one, because it threatens the very foundation of all advertising: media. The crisis is … Read the whole story
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by Laurie Sullivan
Data has become the gold key to services. Some hospitals are granting big tech access to train their algorithms, hoping to find cures for … Read the whole story
by Karlene Lukovitz
Louis-Dreyfus will executive produce and star in new programming for Apple TV+. The deal boosts industry credibility for Apple, which reportedly won a bidding … Read the whole story
by Joe Mandese
The Media Rating Council announced it has revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a … Read the whole story
by Fern Siegel
Each week, chef Phillip Lopez presents Big Easy dishes and celebrates diverse culinary traditions. Read the whole story
COMMENTARY
by Karlene Lukovitz
Interactive CTV ads generated as much as 447% more earned time with viewers than standard ads. Read the whole story
by Wayne Friedman
While many factors contribute to a TV commercial's success, less commercials in a group of TV spots has the highest importance. According to a … Read the whole story
by Karlene Lukovitz
The current blackout affects TV stations Apollo acquired last year from Northwest Broadcasting. But the Dish/Apollo clash over retransmission terms could also affect the … Read the whole story
by Gavin O'Malley
Potentially setting the stage for future regulation, House Speaker Nancy Pelosi took time this week to bash Facebook -- and what she considers to … Read the whole story
by Wayne Friedman
ViacomCBS faces challenges including finding audiences not always associated with the network, says Michael Benson, new president/chief marketing officer of CBS, who came from … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Prime-time ad scarcity is something traditional TV knows well. Reports suggest Amazon is promising a $40 CPM deal for publishers that commit. Read the whole story
COMMENTARY
by Joshua Lowcock, Op-Ed Contributor
I have been reflecting on what digital and technology trends will shape the decade ahead. After some thought, I landed on 3 Rs -- … Read the whole story
COMMENTARY
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Tyler "Ninja" Blevins has been one of the biggest (if not the biggest) names synonymous with gaming and esports for the past few years, … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In this week's edition, I break down the winners and losers in the Streaming Wars. Read the whole story
by Wayne Friedman
December posted the fifth consecutive monthly video sales decline -- down 15% to $2.98 billion -- while November was down 10%. Read the whole story
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by Laurie Sullivan
The company seems to have created a closed-loop data system, building out identity graphs and consumer profile insights by leveraging first-party and third-party data, … Read the whole story