RTBlog
After years of erosion, ad industry spending is beginning to gain share vs. the money consumers pay directly for media, especially in the U.S. But there are some new models … Read the whole story
Both platforms refused to take down a Trump-tweeted video doctored to completely change the context and end-of-event timing of Pelosi's protest of his lies … Read the whole story
Despite 24 nominations--and spending an unprecedented $70 million on its Oscars promotional campaign--the streamer's entries won just two awards. Read the whole story
The spots demonstrate the platform's immersive viewing experience while paying tribute to movie-making on Hollywood's biggest night. Read the whole story
The partnership creates a platform for publishers and advertisers to comply with the IAB framework for the California Consumer Privacy Act and General Data … Read the whole story
One week after Facebook agreed to pay $550 million for allegedly violating an Illinois biometric privacy law, Google was hit with a new lawsuit … Read the whole story
In a defeat for net neutrality advocates, a federal appellate court has left in place a decision upholding the repeal of the Obama-era broadband … Read the whole story
Looking to find standard data formats for ad campaigns, Coalition for Innovative Media Measurement, along with Ad-ID, Advertising Research Foundation, IRI, and Kantar, will … Read the whole story
NFL Network and Tegna local news stations are among the first to offer Reddit content, including "AMA" recaps and broadcast features on Reddit posts … Read the whole story
- COMMENTARY
GOP presidential candidate Joe Walsh said some choice words on MSNBC after the presidential impeachment vote, where all Republicans, except one, voted to acquit. Read the whole story
In addition, worldwide, monthly active users reached 335 million, which was up 26%, year-over-year. Stateside, monthly active users approached 90 million, which represented an … Read the whole story
Google advertisers will have an option to buy Product Shopping ads and Showcase Shopping ads for Gmail campaigns beginning the week of March 4, … Read the whole story
Generation Z is more likely than the millennial generation to see brands on social media platforms. Read the whole story
Amazon sellers are concerned that idle manufacturing facilities in China will interrupt supply chains. Those interruptions could eventually slow advertising spend. Read the whole story
- COMMENTARY
We are still seeing digital ad fraud at an industrial scale, and certain players -- cough, Facebook -- not really addressing some of the … Read the whole story
