by Karlene Lukovitz
AT&T and Xandr did not comment on the report, originally from Reuters. Read the whole story
by Karlene Lukovitz
Instead of banning ads in all videos that make more than a "passing mention" of coronavirus, YouTube will now allow ads in videos about … Read the whole story
by Karlene Lukovitz
The comedian-turned-media-mogul made an all-cash, $20-per-share bid on Tegna, owner of 62 stations across 51 markets, reports WSJ. Read the whole story
by Wayne Friedman
Five big media tech stocks -- Facebook, Amazon, Apple, Netflix, and Google, the FAANG stocks -- continue to increase their collective TV ad spending. Read the whole story
by Karlene Lukovitz
Netflix is the top brand on the "ritual" factor, which measures how ingrained a brand is in daily actions. And ritual is now the … Read the whole story
by Wayne Friedman
The NBA has made a dramatic decision to suspend its season "until further notice" following a positive coronavirus test for Rudy Gobert of the … Read the whole story
by Chuck Martin
The coronavirus is causing a significant slowdown in spending on technology, according to a new forecast by the International Data Corporation (IDC). Based on … Read the whole story
-
by Karlene Lukovitz
A new platform from the Meredith Corp. division allows advertisers to identify how geo-targeting, creative, publisher, device type and time of day can impact … Read the whole story
-
by Wendy Davis
T-Mobile's proposed $26 billion acquisition of Sprint inched closer Wedneday, when California's Attorney General Xavier Becerra dropped his opposition to the deal in exchange … Read the whole story
-
by Wendy Davis
A class-action privacy complaint "fails to specify what, if any, location-related information was actually collected by Facebook," the company argues. Read the whole story
-
by Gavin O'Malley
The new tax will impact search engines, social-media platforms and online marketplaces. The tax only applies to companies with more than $650 million in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Not exactly. But AT&T now says it will only market DirecTV in rural and some suburban areas. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Many industrial marketers have cancelled plans to attend -- or exhibit at -- trade shows, IEEE GlobalSpec reports. Read the whole story
-
by Wendy Davis
The Trustworthy Accountability Group, which currently has around 600 members worldwide, offers certification "seals" in three areas -- fraud, piracy and malware. Read the whole story
by Larissa Faw
The Festival has secured alternative dates in October (26-30) with plans to make an official decision no later than April 15. At the very … Read the whole story
-
by Karlene Lukovitz
As live upfronts are cancelled due to the coronavirus outbreak, VirtualUpfront.com aims to help media companies host and livestream their TV pitches. Read the whole story
-
by Richard Whitman, Columnist
The coronavirus has been officially declared a global pandemic and holding companies are tightening travel policies further and providing more options for working remotely. Read the whole story