U.S. officials are currently in talks with tech leaders like Facebook, Apple, and Google, which could assist in tracking people's whereabouts using their phones' location data. Read the whole story
The company worked with its pay-TV partners to enable the free access through its apps and sites. Read the whole story
Facebook Inc., counting on Instagram for growth, will woo top video creators with 55% of ad revenue generated by ads on the IGTV long-form … Read the whole story
TrueX, part of Disney's acquisition of 21st Century Fox assets last year, is considered a non-core asset by Disney, which has not integrated it … Read the whole story
In an SEC filing, the company cited safety restrictions due to the COVID-19 crisis, noting that prospective buyers would want to view the property … Read the whole story
Josh Chasin, the Chief Research Officer of Comscore since 2007, has joined VideoAmp as Chief Measurability Officer, a title and a role he says … Read the whole story
CNN is up 156% to 2.85 million prime-time viewers year-over-year for the week ending March 15. Fox News Channel leads all cable TV news … Read the whole story
Comscore says there was an 11% rise in local TV newscasts' viewership in the top 25 markets for the week of March 9 vs. … Read the whole story
A Massachusetts mother of two is suing Google for allegedly tracking her children's YouTube viewing habits for ad purposes. Read the whole story
"Now is not the time to threaten business leaders with premature CCPA enforcement lawsuits," the Association of National Advertisers, Interactive Advertising Bureau, American Association … Read the whole story
"Family and faith" broadcaster Trinity owns 32 global networks across more than 175 countries. Read the whole story
As the coronavirus threatens entire industries, marketers and advertisers are understandably anxious about their job security. Read the whole story
Spending is down 18%, but impressions and reach are only down slightly, while total airings are up, according to iSpot.tv. Read the whole story
As displaced Americans spend more time sheltering at home, the prognosis is a healthy one for the broadband marketplace, but still is a mixed … Read the whole story
Criteo introduced a feature that can determine the exact moment when consumers research, compare and consider products for purchase. Read the whole story
Sporting events can take on a different form and still engage fans online. Game releases and even old games will see a surge in … Read the whole story