PolicyBlog
"Through news and digital advertising mediums, the advertising industry has provided great societal benefit by serving as a megaphone that amplifies coronavirus information and messaging," IAB vp for policy David … Read the whole story
'Harry Potter' movies wlll be simulcast on USA, Syfy and E! on three consecutive Friday nights starting tonight, and other Universal family films will … Read the whole story
Streaming minutes in both weeks were even higher than during the month's first half -- more than double the comparable weeks during 2019. Read the whole story
Following more changes at Hulu, senior ad exec Peter Naylor is departing to head up North American advertising efforts at Snap Inc. Read the whole story
Facebook has sued the founder of LeadCloak for allegedly enabling advertisers to circumvent the social networking service's filters, in order to run deceptive ads … Read the whole story
From users' ad-viewing history to their phones' tracking identifier, Twitter has modified a setting that prevented it from sharing some information with advertisers. Read the whole story
"Like the 2018 and 2019 results, 34% of Americans currently hold a very favorable or somewhat favorable view of the media, an opinion strongly … Read the whole story
March closed out with a 25% increase in website page views and a 21% year-over-year increase for order counts, according to data from Bazaarvoice's … Read the whole story
Some $25 million will go to ads to help nonprofit organizations, trusted health sources, and local authorities send public health messages, with another $100 … Read the whole story
Siding against Facebook, a federal appellate panel has revived a lawsuit claiming that the company violated users' privacy by tracking them via the "Like" … Read the whole story
Consumers are more responsive to brands that address the stay-at-home economy in helpful ways. Read the whole story
After all, how many social media memes does one need to remind everyoe to stay six feet apart? Read the whole story
Mobile use continues to rise, but in a jerking pattern. Overall in-app purchase revenue rose steadily in the past few weeks during the pandemic … Read the whole story
- COMMENTARY
Here are some thoughts on how to look into the gaming and esports industries from an advertising and marketing perspective, from Nico Amantia, senior … Read the whole story
- COMMENTARY
For example: Help families celebrate special events. Read the whole story
- COMMENTARY
The auto industry was hit hard by high gasoline prices and foreign competition in the '70s. And this is now TV's energy crisis moment. Read the whole story
- COMMENTARY
Advertisers are being forced to change the way they are contributing to the world. My suggestion: Be there in the best way possible. Read the whole story
