Live viewership, streaming, time with CTV, VOD and binge-watching were all up significantly during the first several weeks of widespread shelter-at-home, per an analysis by Xandr and AT&T Lab using … Read the whole story
HBO Max will be integrated with the Apple TV app on Apple's mobile devices and latest TVs, and streamable to older Apple STBs. Current … Read the whole story
Trending topics include pandemic-specific terms and practices, including "contactless delivery," such as avoiding physical contact with delivery persons and properly sanitizing deliveries. Read the whole story
Borrell Associates data suggests businesses now believe the impact of COVID-19 will last longer. About 60% estimate it will last 3-6 months. SMBs will … Read the whole story
Ten percent of Americans say they have either canceled or plan to cancel their subscription video service (cable, satellite, fiber, etc.) due to COVID-19. … Read the whole story
Broadband is being deployed on a "reasonable and timely basis," even though 18 million Americans lack access to wireline service, a divided FCC says. Read the whole story
Fans should've been thrilled at a tweet announcing the early debut of the final "Star Wars" film on Disney+ two months early. Instead, many … Read the whole story
The Supreme Court wants analytics company hiQ to respond to LinkedIn's request to intervene in a three-year-old battle over whether hiQ violates an anti-hacking … Read the whole story
Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even … Read the whole story
While it may seem like a given that the upfront network TV ad marketplace will likely be down in both volume and pricing this … Read the whole story
Even before the COVID-19 pandemic tossed any idea of a normal fall TV season to the back burner, the value of the upfront marketplace … Read the whole story
Amazon Fire TV has struck a deal to give away the cable network group's Food Network Kitchen streaming app service free for a year. Read the whole story
Certain legacy media -- radio, newspapers and magazines -- are seeing increased usage, especially among younger demographics, a new report from Havas Media finds, … Read the whole story
Ad-fraud prevention company Pixalate has added three new accreditations from the Media Rating Council. Read the whole story
Due to the social distancing and stay-at-home policies, streaming TV usage is accelerating. That trend could have a strong impact on political advertising. Read the whole story
The Ad Council is adding several new faces to its Board of Directors following the group's spring meeting on Tuesday. Read the whole story
History is littered with troubled deals of horizontal expansion from one's existing businesses. Start with Time Warner buying AOL over two decades ago. Read the whole story
How marketers react to realities of unequal COVID-19 suffering will have long-lasting effects on both brand loyalty and brand choice for generations. Read the whole story