Commentary
Advertisers Don't Need The Upfront Anymore
- by Steve Sternberg , Featured Columnist, April 27, 2020
Even before the COVID-19 pandemic tossed any idea of a normal fall TV season to the back burner, the value of the upfront marketplace -- where upward of $20 billion in annual national TV advertising
is placed over a few frenzied weeks in June -- was being questioned.
Under normal …
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