"Given Google's existing dominance in the gathering and monetizing of consumer data, we believe its proposed acquisition of Fitbit deserves careful scrutiny and should be rejected if the Justice Department … Read the whole story
The long-expected merger comes days after John Stankey's choice as AT&T's next CEO, and six weeks after Xandr CEO Brian Lesser resigned after reportedly … Read the whole story
The disruption to global media markets caused by the COVID-19 pandemic is crashing demand, and consequently, prices for most of the major media, according … Read the whole story
Comcast had its best broadband quarter in 12 years, and Altice set a broadband add record. But Comcast lost 388,000 residential cable customers--up from … Read the whole story
NBCU CEO Jeff Shell said theatrical would remain central, adding that video-on-demand services would be not a replacement but a "complementary element." Read the whole story
"The plan has always been to create data-led packages using AI technology, to guarantee outcomes," says Arthur Sadoun, Publicis Groupe Chairman and CEO. The … Read the whole story
The video-conferencing platform says it has an average of 300 million meeting "participants." A "daily active user" can only be counted once per day. Read the whole story
The period from 6 a.m. to 2 p.m. has become the new prime time as many Americans turn to their digital devices, computers, tablets, … Read the whole story
Brand recall for COVID-19-themed ads fell slightly below the norm, but simplistic messaging encouraging engagement drove the highest brand recall. Read the whole story
GfK and Dstillery believe they have developed an ad-targeting model that strongly supports automotive advertisers as changing consumer behavior plays an increasingly important role … Read the whole story
Google contributed to Facebook's Q1 earnings, but will likely impact the social giant's Q2 revenue more significantly, due to the dozens of ads that … Read the whole story
Given the lack of sporting events, Twitter is taking several measures to adjust to the new realities of the market. Read the whole story
CEO Tim Cook credited the small rise in revenue to a record performance by Apple's services division, along with strong wearables sales. Read the whole story
Amazon's expanding services make it more competitive with VOD offerings from other big players. Read the whole story
The "COVID-19 Consumer Data Protection Act" would require companies to obtain people's express consent before collecting or sharing data for contact tracing. Read the whole story
Manual processing of consumer demands can cost firms up to $275,000 per year, DataGrail reports. Read the whole story
There are mixed signals about the underlying health of the ad marketplace -- both current and projected for the balance of the year. According … Read the whole story
Nielsen witnessed stability from its traditional media ratings business in Q1, but its marketing services continued to struggle. It plans to complete the spinoff … Read the whole story
A federal judge in New Mexico said Google must face claims that AdMob violated privacy laws by knowingly collecting data from children who downloaded … Read the whole story
Supply-side publishing ad-tech platform Beachfront will allow publishers to auction off all ads in a commercial break -- pricing each spot separately, in a … Read the whole story