by Joe Mandese
One of the most disruptive effects of COVID-19 for brands may be the impact it could have on brand loyalty as many Americans begin … Read the whole story
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by Laurie Sullivan
Consumers are rethinking their discretionary spending habits. About 64% say they're planning to cut their total spend and 55% say they will cut at … Read the whole story
by Karlene Lukovitz
Paul Singer's Elliott Management, the hedge fund that's pushed AT&T for leadership and strategy changes, has agreed to fund an existing suit that allegies … Read the whole story
by Karlene Lukovitz
Some pre-launch orders made directly through WarnerMedia are eligible for $2 off the standard $14.99-per-month price. Hulu customers already buying HBO as an add-on … Read the whole story
by Wayne Friedman
National TV took an expected major decline in March -- down 12.8% to $3.8 billion, with Q1 2020 sinking 5.4% to $10.8 million, according … Read the whole story
COMMENTARY
by Karlene Lukovitz
The study aims to develop guidelines for the emerging practice of merging smart TV ACR data and STB data to leverage the advantages of … Read the whole story
by Tanya Gazdik
The top brand by spending is Lexus ($19.3 million), which added a second pandemic-related spot to its efforts on May 1. Read the whole story
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by Ray Schultz
Most firms are succeeding with their data strategies despite hurdles, Ascend2 reports. Read the whole story
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by Wendy Davis
Siding with The New York Times, a federal judge has ordered that the FCC must disclose information about users who submitted comments during the … Read the whole story
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by Laurie Sullivan
To offset declines, MSG Networks has supplemented game content with insights and interviews from key players and participants. The focus has turned to content … Read the whole story
by Joe Mandese
Two months into the COVID-19 pandemic, more Americans say after the crisis is over they plan to spend less time with media. That's one … Read the whole story
by Joe Mandese
In the sixth edition of a special COVID-19 series, IPG Media Lab's "Floor 9" media futures podcast, UM Worldwide Global Chief Innovation Officer Chad … Read the whole story
by Wendy Davis
"Technology has an important role to play in mitigating the COVID-19 pandemic, but this health crisis cannot justify using unreliable surveillance tools that could … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The program provides brands with user consent and privacy-compliant data in a market that traditionally operates in the shadows. Consumers get financial compensation and … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
How do you market when the new normal is probably not the new normal long-term, it's just the normal for now? Read the whole story
by Wayne Friedman
Gil Schwartz, former longtime chief communication officer of CBS and author, died Saturday of natural causes. He was 68. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Overstock's and Floor & Decor's online growth could offset brick-and-mortar declines as companies learn how to use search and ecommerce on desktop and mobile. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Maybe there is a different kind of revenue-sharing agreement model to help promote the VOD business. Read the whole story