Ad-ID, the unified standard for advertising metadata considered key to the growth and evolution of premium video, hasn't been usable by those who still haven't upgraded to the 4.0 versions … Read the whole story
YouTube on Tuesday plans to launch a new global offering called YouTube Select that replaces Google Preferred, the heart of the company's upfront offering. … Read the whole story
Mayer, who will also be COO of ByteDance, the Chinese company that owns TikTok, had been chairman of Disney's Direct-to-Consumer & International unit since … Read the whole story
Fonseca Zas will lead Viacom Networks international's streaming business, strategy and international product rollout, with a focus on Pluto TV, Paramount+ and Noggin. Read the whole story
Most hires are engineers, who will help ensure a critically important seamless tech launch for the SVOD version on May 27, and work on … Read the whole story
Painting a clearer picture of its VR business, Facebook is now saying that Moss, Pistol Whip, and 10 other titles have generated over $2 … Read the whole story
Fox says the "Heroes" race was the most-watched non-Daytona 500 race in three years. It aired with no fans in the stands, posting 6.32 … Read the whole story
Broadcast and cable U.S. TV networks have aired 32% more promos -- with 533,779 airings -- during the April 18- May 17 period. Read the whole story
The sports network, launched by FuboTV last September, is already available on LG Channels, Samsung TV Plus, The Roku Channel, Vizio Channels and Xumo, … Read the whole story
Like much of the rest of the global economy, new business activity slowed precipitously for the media services industry during the Q1 2020. Total … Read the whole story
WPP's GroupM was the big winner in terms of net new business gains during the first quarter of 2020, according to a just-released compilation … Read the whole story
A record 157,525 incidents and 108,069 breaches were analyzed from 81 countries covering 16 industries in a report from Verizon Business. Money -- not … Read the whole story
The Supreme Court left in place a lower-coiurt ruling that Section 230 of the Communications Decency Act protects Facebook from liability for activity by … Read the whole story
Fox News is slamming a Washington state nonprofit's "dangerous" and "frivolous" argument that it's entitled to proceed with a lawsuit accusing Fox of spreading … Read the whole story
Google announced Monday on Twitter it completed rolling out the May 2020 Core Update that developers began implementing earlier this month. Pete Meyers, a … Read the whole story
Like most industries, the global marketing and media research trade faces an uncertain future in light of the COVID-19 pandemic, and it's impact on … Read the whole story
Marketers are complicit in the toxicity of social media, they misunderstand its function and how brands should participate in it, and yet they appear … Read the whole story