Nearly a year after its launch, Facebook still won’t say
how well its Oculus Quest VR headsets are selling.
Yet, the company just revealed that it has sold about $100 million in VR content, over the past year.
Facebook recently said about 20
original titles had surpassed the $1 million revenue mark on the Quest platform.
Painting a clearer picture of its VR business, Facebook is now saying that Moss, Pistol Whip, and
10 other titles have generated over $2 million in revenue on the platform.
Additionally, another game named Superhot VR has surpassed 2 million copies sold across all VR platforms,
worldwide.
To date, Facebook has been cautious about offering insights into its VR business.
Retailing for $399 a pop, the Quest was Facebook’s first standalone VR device
to include positional tracking -- for the headset and its hand controllers.
During the first quarter, the tech titan said “other” revenue -- mostly made up of Oculus product sales
-- reached $297 million, which was up 80%, year-over-year.
Despite ongoing efforts by Facebook and other tech titans, virtual reality remains a niche market. And, while the pandemic has
accelerated certain technology trends, some analysts don’t believe virtual reality will be one of them.
“The problem is, we haven’t worked out what you would do with a great
VR device that isn’t a game (or some very niche industrial application), and it’s not clear that we will,” technology analyst Benedict Evans wrote in a recent blog post.
“We’ve had five years of
experimental projects and all sorts of content has been tried, and nothing other than games has really worked,” Evans added.
Looking forward, sources recently
toldBloomberg that Facebook is
working on a smaller Quest VR headset, in addition to a faster image refresh rate for more realistic content.