PolicyBlog
A lawsuit accusing the cable network of spreading false information about COVID-19 is barred by the First Amendment, Fox News told a Seattle judge at a hearing Thursday morning. Read the whole story
April witnessed major legacy TV network companies being hit with massive 30% to 50% declines in national TV ad revenues. Major TV advertisers significantly … Read the whole story
Global TV ad revenue will lose 6% of its expected growth due to COVID-19 over the next 5 years, with total global online entertainment … Read the whole story
Here's a preview of the new CTV market share estimates, thanks to Roku and eMarketer. Citing estimates reported to its shareholders, Roku will have … Read the whole story
Consumers are having more emotional experiences with brands as they search for products and services. Safety, social distancing and avoiding contact are priorities, making … Read the whole story
"Our nation's ad-supported news media faces a regulatory hammer blow from these new browser obligations against the anvil of the pandemic-driven pullback in the … Read the whole story
The CTV addition extends the platform's audience reach metrics and measurement capabilities across all video platforms, according to the company. Read the whole story
- COMMENTARY
Social-listening platform Talkwalker and marketing-analytics firm Trust Insights are out with a new report about changing social-media habits during the crisis. Read the whole story
The solution integrates Acxiom's data, data management and identity capabilities with Matterkind's addressable media capabilities. Read the whole story
Screenvision Media, which has been expanding to out-of-home locations beyond its base in-theater cinema network, is also expanding into new outdoor cinema locations. You … Read the whole story
"There are some very clear benefits to remote work," CEO Mark Zuckerberg said. "It lets us access talent pools outside of traditional tech hubs … Read the whole story
- COMMENTARY
Ecommerce sales are up, and shifts in the selling process are likely to continue in the future, McKinsey reports. Read the whole story
Apple and Google have collaborated on a technology designed to protect people -- but will consumers download and use it? Read the whole story
Saad Chehab, senior vice president of brand marketing, has left the automaker, according to a brief statement from VW. Read the whole story
Joint clients can leverage 6sense segments to reach audiences on the global LinkedIn network. Read the whole story
- COMMENTARY
Bloomberg Media, pay TV providers and new streamers are utilizing 4K options. Technology marches on. Read the whole story
- COMMENTARY
Marketers worldwide have altered their ad and marketing plans to address changes in mobility, shopping, and consumption brought on by COVID-19. Read the whole story
The new capabilities should allow brands to protect against harmful violations and regulatory risks by monitoring online partner and affiliate marketing programs. Partnerize CEO … Read the whole story
