• by Ray Schultz , May 21, 2020

6sense, a B2B account management platform, has formed an integration with LinkedIn that syncs 6sense account data with LinkedIn’s Campaign Manager.

The arrangement will help users to utilize 6sense segments and  insights for LinkedIn ads, 6sense says.

The goal is to help joint customers use the segmentation capabilities provided by 6sense to “reach the right audiences on the global LinkedIn network,” states Viral Bajaria, CTO and co-founder of 6sense.

6sense data can be used across LinkedIn ad types, including Sponsored Content, Sponsored Messaging, Text Ads, and Dynamic Ads, the company says.   

The integration expands on 6sense’s native display ad capabilities that help marketers target and reach dynamic account segments that meet their ideal customer profile are in market to buy but have not yet visited the brand ‘s website, it adds. 

The combination will also benefit brands active in the EU, 6sense says.

At least one company has praised the development.

“6sense’s integration with LinkedIn campaigns gives us an added level of agility,” states Tim Frank, senior director of demand gen at Domo. “As we update our CRM data and target segments, 6sense updates LinkedIn audiences automatically.”

It has been a busy year for 6sense. Earlier this month, it announced a partnership with Bombora, allowing B2B brands to target customers when they are researching products and services.

In January, on the heels of a $40 million funding round, 6sense formed a partnership with PathFactory, a content intelligence firm, to help B2B sales team identify interested buyers.