What's more, nearly 25% of hardcore mobile gamers reported liking video ads, compared to about 10% of all mobile gamers. Read the whole story
Looking to make marketers' OTT ad deals more complementary with their linear TV schedules, Roku is offering an "incremental reach guarantee" and intends to … Read the whole story
Siding with Fox News, a judge in Washington state has thrown out a lawsuit accusing the cable channel of violating a consumer protection law … Read the whole story
The decision comes amid a growing backlash over Twitter's unwillingness to police Trump's more outrageous tweets. Read the whole story
Social-media companies like Facebook and Twitter weren't originally set up to check the factual accuracy of what they published, unlike journalism organizations. Read the whole story
It's the newest form of product placement, but the fastest-growing one, and given the shifts in viewing taking place during the COVID-19 pandemic, streaming … Read the whole story
HBO Max tripled its marketing spend for the week of May 10 vs. the previous week in preparation for its launch today. Average spend … Read the whole story
We're used to seeing banner ads around sports arenas. Riot Games and League of Legends are replicating that model in-game -- the first time … Read the whole story
Do It Outdoors is offering the guarantee on integrated ad campaigns using ads delivered to mobile devices within 200 meters of a mobile billboard. Read the whole story
Advertisers are making big cancellations in their Q3 2020 deals made a year ago -- at around 20%. What's to prevent them from coming … Read the whole story
A federal appellate court has refused to revive claims that Google, Twitter, Facebook and Apple unlawfully conspired to suppress conservative views. Read the whole story
Arizona's top law enforcement official has sued Google for allegedly duping Android users by misrepresenting its practices regarding the collection of location data. Read the whole story
Brands are taking a cautious approach, with only 11% of digital marketers saying they prefer to use all channels. Email is the leading channel, … Read the whole story