Social Media Insider
"Brands should understand the platform and adapt their voices accordingly," says Laura Russell, director of strategy at digital agency Adlucent. Read the whole story
DoubleVerify is looking to bring a new transparent reporting platform for CTV ad inventory -- mapping app names across platforms and devices and synthesizing … Read the whole story
"After decades of well-intentioned diversity & inclusion efforts, we have seen little progress in making Black voices a more representative part of the creative … Read the whole story
Entertainment companies' content decisions are beginning to reflect heightened awareness of racism, as the nationwide protests ignited by the police killing of George Floyd … Read the whole story
GroupM's new brand safety report forecasts how brand safety may evolve in the future within the context of political, social and technological shifts. Read the whole story
The investment is intended to help Stirista ramp up its Customer Data Hub, expand its leadership team and make relevant acquisitions. Read the whole story
Inscape has created a product called National Representative Panel, produced with data analytics company Dativa, that will now include demographic and targeted breakdowns of … Read the whole story
The ad industry wants California to scrap a proposed privacy regulation that would require companies to honor requests by consumers to opt out of … Read the whole story
In exchange for their content, Facebook was reportedly offering publishers up to $3 million in annual licensing fees. Read the whole story
Republican lawmakers say social media companies "blur the lines" between publisher and distributor -- even though Section 230 of the Communications Decency Act eliminated … Read the whole story
More than half -- 56% -- of U.S. adults say they're using paid streaming services more than before the pandemic, and 48% say they … Read the whole story
Twitter and Square CEO Jack Dorsey also vowed to create company holidays in offices around the world, to reflect their own days celebrating emancipation … Read the whole story
Video streamers earned a score of 76 out of 100, while at the low end, subscription TV (cable, satellite, telco) earned a 64 number, … Read the whole story
Acknowledging that its efforts have yielded only "limited progress," the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing this morning … Read the whole story
SendPortal is self-hosted and works with Mailgun, SES, SendGrid, Postmark and other providers. Read the whole story
The safest form of media to for brands to utilize during a pandemic are shelter-in-place lifestyle content, according to survey of ad executives conducted … Read the whole story
While many media, and especially digital commerce-based media experiences, are known to have so-called "cohort" effects in which someone helps users navigate and/or decide … Read the whole story
