by Steve McClellan
A year ago when the firm issued its first forecast for 2020, it expected healthy growth of 4.8%. By December, seeing some weakening in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Many advertisers paused campaigns due to COVID-19, but those that did not and changed their message emerged stronger. Analyzing data from thousands of advertisers, … Read the whole story
by Joe Mandese
Months into the global pandemic, a majority of senior marketing executives still say they are deferring their ad campaigns by half a year or … Read the whole story
by Joe Mandese
Marketers are still feeling negative about their overall business environment, but they are slightly more optimistic that conditions will improve in the near future. … Read the whole story
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by Laurie Sullivan
Bilingual U.S. residents have quickly become a focus for advertisers across political and other market categories during the presidential election year. Agencies and publishers … Read the whole story
by Karlene Lukovitz
The company has launched its marketing blitz for the movie of the phenomenally successful Broadway show, now set to launch on July 3. And … Read the whole story
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by Wendy Davis
Advocates behind a proposed privacy initiative in California have scored a courtroom victory in their attempt to secure a spot on the November ballot. Read the whole story
by Karlene Lukovitz
The latest SpongeBob movie will become the third animated feature from major studios going direct to PVOD, where they have been able to command … Read the whole story
by Karlene Lukovitz
X1 and Flex already carry several audio services, including Pandora, Amazon Music, Radio.com, iHeartRadio, and music listening on the platforms is at an all-time … Read the whole story
by Joe Mandese
More than four years after Nielsen lost accreditation for the demographic audience data for most of its local TV market services, it has once … Read the whole story
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by Wayne Friedman
Samsung Ads says its TV set and device owners are spending more time with ad-supported TV apps vs. paid subscription services. Read the whole story
by Gavin O'Malley
In the letter, Apple's board also gave the Basecamp CEO the option of offering his email reader to nonsubscribers. The newest version of Hey … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
An intriguing new study finds pet care and fitness are the only two D2C categories living up to past performance levels. Read the whole story
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by Gavin O'Malley
The shift is clearly a boon for Facebook, which has been seeking to increase its share of the livestreaming space for a number of … Read the whole story
by Wayne Friedman
McAfee identified the riskiest entertainment content in two top-ten lists -- one for TV shows and another for movies -- after analyzing web results … Read the whole story
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by Ray Schultz
The strategic partnership will enable brands to use multi-retailer analytics to drive their ad and media campaigns, especially on Amazon and Walmart. Read the whole story