"I still think this is more symbolic and headline-grabbing vs. something Facebook will be overly concerned about," said one consultant. Read the whole story
Zuckerberg and COO Sheryl Sandberg tried to reassure executives from major advertisers and agency holding companies in a meeting this week, and the company's … Read the whole story
FuboTV and Disney Media Networks announced a multi-year agreement for the streamer to carry news, sports and entertainment content from ESPN and Walt Disney … Read the whole story
Dentsu Aegis Network, whose agencies have long been proponents of developing proprietary advertising and media attention metrics, has announced it is working with TV … Read the whole story
The Media Rating Council (MRC) this morning released new standards intended to "modernize" how the advertising and media industry manage a key component of … Read the whole story
On Tuesday, team owners and players agreed to a shortened, regular-season 60-game TV season beginning July 23 or 24 and running through Sept. 27, … Read the whole story
Ad companies that share highly sensitive information with law enforcement authorities and public health officials should notify consumers about the practice before asking them … Read the whole story
Data had previously been kept indefinitely by default because, the company said, it was necessary to personalize its services to individual users. Read the whole story
The tools allow publishers to identify audience engagement metrics that allow them to measure, generate code for implementation and unlock new insights. Read the whole story
The Platform Accountability and Consumer Transparency Act, introduced Wednesday by Sens. Brian Schatz and John Thune, would also require platforms to remove illegal content … Read the whole story
Rep. Devin Nunes' can't proceed with a lawsuit against Twitter over allegedly libelous tweets by the anonymous creator of the parody accounts "Devin Nunes' … Read the whole story
Facebook responds: "Rolling back this vital protection will make us all less safe, not more." Read the whole story
Reversing herself, a federal judge in New York reinstated a photographer's claims that Mashable infringed her copyright by embedding a photo from her public … Read the whole story
A user complains that sent emails disappear and cannot be found -- but there are workarounds. Read the whole story
Lady Gaga is teaming up with Adobe and Live Nation for a creative challenge inspired by her latest album, Chromatica. Read the whole story
Google announced Thursday that it will pay some publishers for high-quality content through license agreements. Read the whole story
The pandemic "has put an even stronger spotlight on the importance of speed and agility for advertisers," says Hanna Gryncwajg. Read the whole story
Triggered emails produce higher click-through and conversion rates than batch sends, Blueshift reports. Read the whole story
Brands should look for partners that not only add new value to campaign messaging, but have also proven effective at interacting with online audiences. Read the whole story